With the unbelievable growth of mobile gadgets such as smartphones and tablets, it’s now more critical than ever to opt for responsive web design services. Your existing and potential clients are surfing on mobile gadgets more than ever before, needing access to your site and to contact you no matter what device they’re using. Therefore, you need a website that caters to their needs.
And if you’re still not convinced, here are six key benefits of having a responsive web design.
Mobile use keeps rising
More than 50% of all adults have a smartphone and at least 60% of web traffic is from mobile devices. These numbers are also increasing day by day. Thus, to keep your site accessible to most of your customers, your design must always work on every device. And since the marketplace is highly competitive, losing even a single customer can be costly.
Easy to manage
You don’t have to pay for web design and development and then manage many sites when you can create just one. This keeps it simple, is good for your ROI and saves time. Then, when it’s time to update content, you do it just once instead of across many platforms.
Enhanced user experience
There are lots of reasons why your business needs a responsive site, but they all boil down to the aim of providing your audience with an improved user experience. With a responsive website, you don’t need to zoom, pinch, or side scroll anymore to view an entire site on your mobile screen. Furthermore, better user experience improves site conversions, reduces bounce rates, and enhances brand perception.
Adapts easily to several device sizes
Do you want your website to look great, regardless of screen or device size? Then you should go for responsive web design. But don’t just restrict yourself to the smartphones and tablets of today. Think about the future with Google Glass and smart watches, and any other new device that comes up for browsing. Responsive website design will also apply to them.
You want your site to rank favorably in both desktop and mobile searches. With responsive web design, you simply have to optimize and manage a single domain as well as one version of every page. If you decide to build a different mobile site, you’re going to double your work as well as that of your marketing staff. It’s easier to optimize a responsive site for your customers and search engines as you can put all your energies in one place.
With so many companies focusing a huge chunk of their marketing endeavors on social networks, it’s more and more likely that clients will access your website from a mobile gadget. A responsive site facilitates mobile access, allowing you to easily run both marketing and SEO campaigns.